Idea

How has my researched developed my idea?
3 different ideas.

Advert setting- average income household- living room
Mise en scene- living room
Tv- Alice in wonderland
Family sitting around, not drinking tea. They hear a loud bang. Alice runs into the kitchen and the dog has made a mess and is covered with PG. They make tea, and watch the TV together.

There's always time for tea with PG.
Take some more Tea, with PG

Treatment

Working Title – There's always time for Tea with PG

Genre – Advert for PG Tips

Target Audience – 18 – 25 Gender isn't specific, British, students living at home.

Outline – A family is sitting in the living room, an argument breaks out between the parents which frustrates the daughter(Alice) who's doing her coursework on her laptop. She can't concentrate and joins the argument. They all hear a loud bang coming from the kitchen. Alice runs in to discover the dog has pulled all the tea bags out the cupboard. Alice realises that the dog is right and they all need to calm down and have a cup of tea as 'There's always time for tea with PG'.
Dog is cute and re-brands PG
How are you appealing to your TA?

Character Breakdown:

Alice, 18, White, British, female.
Puppy, dog
Other characters will not have names

Include the necessary backstory that influences the present.

Visual Elements –

·         Lighting

·         Camera angles and movement

·         Editing

·         Setting- living room

·         Props- Tea bags

·         Costume- Dress

·         Graphics

Audio Elements 

Diegetic sound- TV, crash, dialogue, kettle/making tea, cat/dog.

Non-diegetic- VO at the end.

Foley-Crash

Rationale – I personally love tea and know a lot of others that do, it's traditional and there hasn't been a good PG advert for some years.

Primary and Secondary Research – Researched Tea branded adverts, and compared  them to each other whilst doing research on the company's and their other previous adverts. I then conducted my own primary research by creating a questionnaire tailored to tea. With the information I acquired I used to further establish my advert idea and get an idea of what target audience to use and what they would like to see within the advert. I stuck with PG tips as they were the most popular according to my collected data.

Requirements and Resources
Kayleigh Easter
Other cast members
My house-living room

Film camera+microphone
Lots of PG tips Tea bags and something branded.

Constraints and Contingency – My dog not listening to me as he's not an actor and he's a dog?

Legal and Ethical Considerations –linking to the above show that you have considered the legal and ethical issues such as copyright

Proposed Schedule – I will scan one in.

Script

Mike: Can you just pick a film already?
Jo: Give me a second to actually look through them, Mike.
Mike: Well hurry up, I'm getting bored.
Alice: Oh my god, can you just be quiet?!
Phoebe: Urgh
Mike: Don't blame me Alice, you're mum won't pick a film.
Alice: What was that?
Phoebe: Where's puppy?
Alice: Good boy.
Jo: Okay, I've picked one.
Kayleigh(VO): There's always time for Tea with PG.

Shows that sometimes you just need to take a break and relax.
How can I use brand reinforcement? White/red/green.


Should've made it Christmassy and dressed Mogs up as the Grinch who steals all the tea bags.