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Research
Introduction Why are TV adverts important? TV adverts are a necessary to help sell a product and communicate to its customers. If an advert can increase sales then in tern its helping its producers/manufactures. It also helps to find other competitors and what that company can do to increase their popularity or meet the level of competition. If a product isn't advertised enough, or at all or even just badly then chances are that will cause a negative effect on sales of the product. This is because people won't see the product before they buy it so they won't know if they can benefit from the product or if it's what will suit them best. For example using 'logos' will increase sales as people may want to know technical details (facts and statistics) about the product. People tend to buy a product once they are made aware it exists and is available in the market. For example perfume adverts tend to use ethos- an appeal to credibility by using a celebrity or mod...
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