Production

As I'm part of my target audience being a student myself I thought basing it on real life experiences wold make sense. So after careful consideration I decided to change my storyboard to fit with something more natural, something that would capture the essence of a student. I decided to show what I get up to when I'm trying to study and how it doesn't always go as planned. Sometimes, its hard to concentrate and I get distracted. I have many fellow students who can vouch for that as they do the same themselves. We all procrastinate or get distracted by little things so why not re-create that. I decided to bring the tea in at the end using my dog as the re-branding of PG. I used PG as a stress reliever that shows that sometimes you've just got to have a cup of tea and sit down, relax and get back on with your work. In the case of this advert its the protagonists dog that shows her that by bringing a box of PG to her. I took this idea from experience as my dog loves tea himself, I thought the idea would be cute and seen as PG has always has an animal in it I thought I would stick to that, especially as it would help appear to a larger audience.

When filming I came into a bit of trouble as I didn't have good enough lighting. As the days are getting shorter finding time to shoot somewhere with good lighting becomes tricky and I would've needed artificial lighting. As originally I was supposed to stick to my plan this would've worked however by changing my idea I had to film it quicker than I thought. My bedroom was lit but it wasn't as bright as i would've wanted it. However, I can fix this issue on post editing. In hindsight I should've borrowed a light from springboard, however there's no telling that would've helped.

I did make the mistake of shooting a couple scenes with a mirror and unfortunately the camera was in shot, however as the camera was static a should be able to cover it up during the editing process.