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Production

Planning

Location My house Risk Assessment No major Risks. Activity Location Date/time Hazards 1). Burning yourself on boiling water Who's exposed? 1). All cast Risk 1). Low to medium Control measures 1). Be careful when making Tea/using the kettle.      I have a first aid kit at hand      My dad is trained in first aid      QEH- nearest hospital with a&e Risk 1). Very low/ Low Camera- Springboard Microphone- Springboard Costume- Sorted by friend and myself. Props- Sorted by myself.

Idea

How has my researched developed my idea? 3 different ideas. Advert setting- average income household- living room Mise en scene- living room Tv- Alice in wonderland Family sitting around, not drinking tea. They hear a loud bang. Alice runs into the kitchen and the dog has made a mess and is covered with PG. They make tea, and watch the TV together. There's always time for tea with PG. Take some more Tea, with PG Treatment Working Title – There's always time for Tea with PG Genre – Advert for PG Tips Target Audie nce – 18 – 25 Gender isn't specific, British, students living at home. Outline – A family is sitting in the living room, an argument breaks out between the parents which frustrates the daughter(Alice) who's doing her coursework on her laptop. She can't concentrate and joins the argument. They all hear a loud bang coming from the kitchen. Alice runs in to discover the dog has pulled all the tea bags out the cupboard. Alice realises th...

Research

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Introduction Why are TV adverts important? TV adverts are a necessary to help sell a product and communicate to its customers. If an advert can increase sales then in tern its helping its producers/manufactures. It also helps to find other competitors and what that company can do to increase their popularity or meet the level of competition. If a product isn't advertised enough, or at all or even just badly then chances are that will cause a negative effect on sales of the product. This is because people won't see the product before they buy it so they won't know if they can benefit from the product or if it's what will suit them best. For example using 'logos' will increase sales as people may want to know technical details (facts and statistics) about the product. People tend to buy a product once they are made aware it exists and is available in the market. For example perfume adverts tend to use ethos- an appeal to credibility by using a celebrity or mod...